Consulting     Management Consulting     Market and Marketing Research     Feasibility Study     Tax & Legal Advice     Merger & Acquisition     Recruitment & Executive Search     Business Intelligence     Company Start-up

Business intelligence

Take a look at your industry not only from window of your office.

- Business intelligence is a general term used to refer to a number of activities a company may undertake to gather information about their market or their competitors. Some areas often included under the blanket heading of business intelligence are: competition analysis, market analysis, and industry analysis. Some people also consider industrial espionage that operates for information-gathering purposes to be a form of business intelligence.

In most cases, a company will either hire an outside agency or create their own dedicatedbusiness intelligence group. This group will then gather information from inside the company about how well the company has been performing and where improvements may be made. The group then looks to outside sources, which may include public records of other businesses in the same sector, market analysis by third-parties, and customer survey information. The group may then delve further into specific competitors, both by examining their public information andbusiness model, and in some cases by using an industrial spy to covertly gather information.